Now accepting DTC brands

Your ads die
after 7 days.
We make more.

AI-powered UGC video ads for DTC ecommerce brands. 10x the creatives. 1/5th the cost. Every video ships with multiple hook variants tested for the first 3 seconds.

10x
More creatives
80%
Cost reduction
48h
Turnaround

DTC brands are stuck between expensive creators and bad AI tools

01

UGC creators cost $200-500 each

At 50+ creatives per week, that's $10K-$25K monthly just on content. Most brands can't afford to test at that volume.

02

Ad fatigue kills in 7-14 days

Meta and TikTok algorithms punish stale creatives. You need a constant pipeline of fresh content or your CPA climbs.

03

AI tools give you tech, not strategy

Arcads and Creatify make videos. They don't write hooks, test angles, or know what converts in your niche.

04

Agencies move too slow

Traditional agencies charge $8K-$25K/month retainers with 2-4 week turnaround. Your competitors launch new tests daily.

05

The hook decides everything

3 seconds. That's all you get. Most brands ship one hook per video. We ship multiple variants and let the data choose.

06

Volume wins on paid social

The brands scaling fastest test 50+ creatives weekly. You can't do that with $300 creators and 2-week timelines.

Submit your product. Get ad-ready UGC in 48 hours.

Step 01

Send us your product

Product URL, brand guidelines, target audience. We handle the rest. No 45-minute strategy calls. No creative briefs that take a week.

Step 02

We write the hooks

AI-powered scriptwriting optimized for your niche. Multiple hook angles per video: problem-agitate, social proof, curiosity gap, direct benefit. Each one designed to stop the scroll in 3 seconds.

Step 03

AI avatars deliver the performance

Realistic AI-generated UGC creators deliver your script with natural emotion, gestures, and pacing. No casting. No scheduling. No reshoots.

Step 04

You get ad-ready videos with hook variants

Every video ships with 3-5 hook variants ready for A/B testing on Meta and TikTok. Drop them into your ad account and let the algorithm find the winners.

Why this makes financial sense

TraditionalHookLab
Cost per video$200-500$50-100
Turnaround time2-4 weeks48 hours
Hook variants per video13-5
Monthly at 50 videos$10,000-25,000$2,500-5,000
Strategy includedExtra retainerBuilt in

Stop paying $300
for ads that die
in a week.

HookLab produces the volume you need to win on paid social. AI-powered. Hook-optimized. Built for DTC brands that test fast and scale faster.